Content Creation

What I learned

1. 01The videos that traveled were the ordinary ones about my own life, not the polished ones, and the brand work came after that rather than instead of it.
2. 02Filming both the detailing side and the campus side taught me the edit is where the story is, the footage is only raw material.
3. 03Posting consistently for years is a different skill from making one good video, and it is the one that compounds.